MIKDONALDS Branding

MikDonald is an up-and-coming Twitch streamer with a passion for the circus aesthetic. For her rebrand package, we employed a vibrant circus theme to align both the visual and conceptual aspects of her channel.

We began with custom logo designs, incorporating a few whimsical elements to capture a playful carnival theme. Using vector graphics and illustration software, we created high-resolution logos and stream overlays, including BRB, Starting Soon, and Ending Soon screens, ensuring each design element was crisp and versatile for different screen sizes. We also employed a mix of hand-drawn illustrations and digital painting techniques, adding dynamic animations and transitions with motion graphics software to channel the same energetic atmosphere as a real-life circus. With this approach, we were able to provide a cohesive and immersive visual experience for her audience.